How to Make Money Using Google's AdSense and AdWords 1

How to Make Money Using Google's AdSense and AdWords 

 

by Robbi Erickson

October 27, 2005

The latest online money-making strategy is Google's AdSense and AdWord programs. Each can improve your income, but first you need to know how they work.

Introduction

One of the latest online money making strategies is to use Google's AdSense and or to use Google's AdWord programs. Each of these programs has the potential to improve your cash flow, however, you need to know how these programs work before you can make a realistic estimate about the kind of money you will be able to earn, and before you can determine which program(s) is/are best for you. This article will go over the basics of both Google marketing programs including what you need to do to join, how the pay structure is designed, and what you need to do to be successful in each program.

Google AdSense

AdSense is a marketing affiliate program where you place specially selected Google-generated advertisements on your web page that reflects the information and content of your web page. In return for hosting these ads you are paid based on the number of ad images, click throughs, or purchases made because of your web page.

Signing Up for AdSense

To become an affiliated member of AdSense you first will be required to fill out an application. You will be asked if you will be setting a business or personal account, and what country you reside in. This will help determine what types of ads will be most appropriate for your website. The second category of application questions addresses the URL location of your website and the language your site is in. You then select what Google products that you are interested in. You can select AdSense for content, AdSense for search, or both. Next you enter your personal information including contact information, and payee information. Finally you will be required to set up your password and access name. This is similar to setting up most other online services. Use an email address that is stable and that you will have for a long time, and select a password that you will remember. After entering this information and submitting your application, it will be reviewed.

Once your application is approved you will receive a block of HTML code that you will need to program into your website so that AdSense will be able to run and be able to be tracked on your website.